Liz: I love that. When you speak of challenging clients, are you challenging them in specifically creative/design ways? Or are you willing to challenge client's assumptions around race, gender, sexuality, etc.?

Ashley: Yes. I'm constantly fighting the fight to change people's perspectives about people and how we approach them. Talk to them. Have a conversation with them. I speak of "target markets" in regards to connection points. They can be purple, gay, short, whatever...if a person connects to your message, it's because it's been crafted in authenticity, and their micro-qualities don't dictate generality. And the message part is indifferent...truly it's about authentic connections, no matter the person's make-up.