In the endless sea of wedding planning there’s one thing that has the power to elicit both boundless excitement and nervous dread: the dress, or to be precise, shopping for the dress. While many couples are beginning to realize there are alternatives to traditional dress shopping, like DIY dresses and amazing vintage thrift store finds, brides continue to flock to high-fashion boutiques that speak to eurocentric ideologies of beauty and style. While the traditionalist boutique is certainly an attractive option for some, there are just as many brides looking for another option. There’s a brave new world of bridal gowns out there, one that is entrenched in our reemerging appreciation of the highly skilled craftsperson, and it’s online.