From Facebook groups for creatives, to one-on-ones and networking events, I’ve heard again and again, “I really want to break into ‘that‘ market.” Or my personal favorite, “Well how do I find ‘them’?”

Y’ALL. Honey. Baby. Sweet Lord.

I promise I will try not to be condescending, but it’s a little obtuse, don’t you think? If you’re a photographer that wants to do more black weddings, do a shoot with black people in it. I promise y’all it’s that easy. Do you know why? People just want to see themselves represented. People want to see themselves.