The wedding industry didn’t grow to be worth $54 billion because Americans just love marriage so much. No way — marriage is cheap! We’re talking marriage license fees and gas money; you can get married for less than $100. The wedding industry grew to be so enormous because it is built on one big lie: a wedding is the best day of a woman’s life. Maybe it’s not a lie as much as it is a fantasy that we are socialized to embrace from day one. They slap that pink cap on your head, and next thing you know you’re living a Disney-themed childhood in which your career goals amount to being a glitter princess and a mommy to a brood of doll babies. But who will pay for your pink ball gowns and tea parties for your woodland friends? Oh, you know who: Prince Charming.